Hey Femi — Below is a breakdown of each deliverable, what it looks like in practice, and how it ties into the Academy, IAP, and Flying Farmer brand.

✅ Deliverables: What They Are + Where They Apply

1. (4) Strategy Calls

Bi-weekly calls focused on strategy, feedback, and progress tracking.
🔹 Covers all 3 brands, with priority placed on PFAcademy.

2. Messaging Development (IAP + PFAcademy)

Clarifies your voice, offers, and positioning. Final copy can be reused on websites, decks, and funnels.
🔹 For IAP, we'll review and refine your current positioning and service messaging.
🔹 For PFAcademy, we’ll build strong, conversion-focused messaging for your programs, target audiences, and calls-to-action.

3. Full Homepage Rebuild (PFAcademy)

A complete redesign (layout + copy) of the Academy homepage in Canva—ready for your developer to implement.
🔹 Design will be optimized for clarity, enrollment, and impact.
🔹 We'll collaborate with your developer or web manager to guide implementation.

4. One Lead Magnet (PDF or Canva)

A downloadable resource (guide, checklist, or ebook) for PFAcademy—designed to grow your email list.
🔹 Custom-written, visually formatted, and ready to promote with an opt-in page.

5. Funnel Overview + Opt-In Page Copy

Clear map of your lead generation funnel and professionally written copy for your lead magnet landing page.
🔹 Focused on PFAcademy.

6. One-Pager + Pitch Deck (PFAcademy)

Branded PDF one-pager and 5-7 slide pitch deck to present the Academy to potential partners, donors, or collaborators.

7. Speaker Kit + Story Framework (Flying Farmer)

A professional media kit that includes:

• Your bio
  
• Speaking topics
  
• Example engagements
  
• Rates and contact info
  
• A personal story framework to define your message and voice
  

🔹 Great for sharing with event organizers, partners, and press.
🔹 Positions you as an authority in agri-drone innovation/precision agriculture

8. 90-Day Content Plan (IAP + PFAcademy)

A full editorial calendar of content topics for LinkedIn, email, and blog (if applicable).
🔹 45 days per brand, organized for visibility, education, and lead generation.

9. SOP Pack

Step-by-step documents covering:

• How to set up and manage your CRM
• Outreach message templates (DM/email)
• How to publish content consistently and efficiently
  🔹 Can be handed off to your VA or internal team for execution.
  

10. Slack + Email Support (8 weeks)

You’ll have access to the team between sessions to send content drafts, questions, or updates.

🧩 How This Maps to the L.E.A.D.S. System™

Phase

What You’re Getting

L – Locate

Client avatar + messaging (Academy + IAP), funnel mapping, lead magnet strategy

E – Establish

Academy homepage design, speaker kit, one-pager, pitch deck, personal brand assets

A – Automate

Funnel structure, opt-in page, content plan, lead magnet setup

D – Develop

Outreach templates, CRM SOPs, pitch materials

S – Scale

Content system, SOPs, CRM workflows, implementation guidance for your internal team

🎯 Focus Breakdown by Brand

• PFAcademy: Heavy focus—this is a mix of done-for-you and done-with-you. We’ll help shape the message, rebuild the homepage, create enrollment materials, and lay down systems you can scale.
  
• IAP: Strategic audit only—review your existing marketing and provide clear recommendations to your in-house team. We won’t rebuild assets, but we’ll direct the team on what to improve.
  
• Flying Farmer: Brand foundation + media kit—light, but impactful. We’ll help set up a base you can build on as opportunities grow.